Re-Branded Logos are Easy to Make Fun Of.
Happiest of Fridays, my dearests. Let’s get to it!
Y’all know I think words and branding matter: I like fonts, I could argue about verbs for hours and I’ve been known to golf clap well-crafted taglines in my day. So join me in reading this delightfully bitchy story on the City of Edmonton’s new “one-word brand” and the alternatives that the Post came up with, including
Headline of my life: FORGET THE BLOOD OF TEENS. THIS PILL PROMISES TO EXTEND LIFE FOR A NICKEL A POP (all the better in WIRED’s ALL CAPS headline style.) And while we’re on how wonderful WIRED is, the Geek’s Guide to the Galaxy podcast interview with Theodora Goss on the mad scientist-created female monsters that gothic literature forgot is 💯.
Articles I'm catching up on this weekend:
New Yorker: The Occult Roots of Modernism
New Yorker: The Link Between Domestic Violence and Mass Shootings
BuzzFeed: If Silicon Valley's Billionaires Want To Fix Our Rotten Politics, They Should Start At Home
Psychology Today: New Research Explains Why Overthinking Can Hinder Creativity
Vulture: How Sex Is Orchestrated on Reality Shows Like Bachelor in Paradise
Toodles, my darlings! Have a great weekend.